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  • 📈 Untamed Raises ÂŁ10M for Fancy Feast

📈 Untamed Raises £10M for Fancy Feast

European Markets Lift Slightly, Panic on Pause

April 08, 2025

This is Cliff Equity, the UK’s business newsletter that keeps you informed on what’s important in tech, business and finance in less than 5 minutes

In today’s stories:

  • Untamed Raises ÂŁ10M for Fancy Feast

  • European Markets Lift Slightly, Panic on Pause

  • 50% Tariffs? Trump’s Latest Trade Shocker!

The summary: Untamed’s giving the cat food world a well-deserved shake-up—serving up posh, protein-packed meals that actually suit our feline overlords, all while raising millions and keeping things ethically spot-on.

The details:

  • From cat-astrophe to culinary triumph: After one moggy’s brush with disaster, Untamed pounced into action—ditching grainy gloop for whole meat goodness, serving 80,000 cats across the UK food fit for feline royalty (and their delicate digestive sensibilities).

  • ÂŁ10M fresh out the tin: With Series B funding now topping ÂŁ23M, Untamed is sharpening its claws for retail expansion and international conquest—proof that purr-sistent nutrition innovation pays off.

  • Fur-get fillers: Unlike mass-market mush stuffed with grains and vague ‘meat derivatives’, Untamed sticks to high-protein, human-grade meat your cat would actually hunt—without the faff of stalking it through the living room.

  • Ethics with whiskers: B Corp certified, cruelty-free, and donating 1% of revenue to the planet, Untamed is showing that doing right by our four-legged friends doesn’t mean compromising on taste, tail-wagging results, or commercial bite.

Why it matters: Cats aren’t tiny vegans in fur coats—they’re natural-born carnivores, and Untamed’s serving them meals that finally respect their predator pedigree. With posh ingredients, ethical chops, and a war chest of £23M, they’re giving big pet food brands a proper paw-swat. It’s a win for cats, a win for owners, and a very smug meow to the status quo.

The summary: Markets have perked up after a tariff-fuelled tumble, with Europe and Asia showing signs of life, investors daring to hope, and even oil prices having a little bounce—proof that not all’s gloom and doom just yet!

The details:

  • Markets stage a cheeky comeback – European stocks popped back into the green after last week’s tariff-induced tantrum, with the FTSE 100 up 1.4% and Germany’s Dax strutting 1.5% higher. Even France cracked a smile.

  • Rolls-Royce and BAE Systems lead the charge – Britain’s industrial darlings soared, joined by oil giants and miners. Apparently, optimism is back in fashion—at least for now.

  • Asia joins the rebound rave (sort of) – Tokyo’s Nikkei bounced an impressive 5.6%, while Taiwan had a bit of a meltdown thanks to brutal chip tariffs. China, meanwhile, is sharpening its sabres with vows to "fight to the end". Lovely.

  • Still a storm beneath the surface – Despite the sugar rush in equities, bond yields spiked, oil flirted with a four-year low, and the S&P 500 is nursing its worst three-day drop since the pandemic. Tariff tantrums may be far from over.

Why it matters: Global markets have had a bit of a wobble, and now everyone's clinging to any glimmer of hope like it's the last biscuit in the tin. A rebound suggests investors aren’t completely legging it just yet, but with trade tensions still crackling like a dodgy plug, nerves remain frayed. Meanwhile, oil's playing limbo, bond yields are jumping like startled cats, and no one’s entirely sure if the worst is over—or just having a tea break.

The summary: Trump’s tariff tantrums have sent markets into a spin, with global leaders furiously negotiating, all while the world watches this high-stakes economic drama unfold with a side of popcorn.

The details:

  • Trump’s Tariff Tango: The former Apprentice star turned president threatened China with a cheeky 50% import tax unless they drop their own 34% countermeasure—because clearly, nothing says “negotiation” like economic arm-wrestling.

  • Beijing Bites Back: China called the whole thing a “mistake on top of a mistake,” firmly rejecting the US’s “blackmail” tactics. So much for subtle diplomacy.

  • Markets Mayhem: Global markets went on a wobbly rollercoaster, with Hong Kong’s Hang Seng plummeting 13%—its worst nosedive since 1997. Investors clutched their pearls worldwide.

  • Trade Talks & Tiffs: While Trump insists he’s open to “fair deals,” he’s also busy slapping tariffs on allies and suggesting the EU was designed to mug the US in broad daylight. Lovely chat, that.

Why it matters: Global economic spats between the US and China are like two elephants fighting—everyone else gets trampled, especially your pension fund. With tariffs flying like confetti, prices could rise, trade slows, and markets turn as jittery as a squirrel on espresso. Meanwhile, world leaders scramble to “negotiate,” which currently looks more like a schoolyard squabble than serious diplomacy.